hero image for business coaching website, beth mitchell of change agent and abstract wavy lines

YOU KNOW

YOUR WORK.

YOU ARE NOT THE

CUSTOMER.

Change Agent helps purpose-led organizations shift from identity-based branding to customer-centered strategy — so your work connects, resonates, and moves people to act.

GET A BRAND 360°

BUILD CLARITY

FROM THE

OUTSIDE IN.

Customers are savvier.
Expectations are higher.
The noise is louder.

Brands that don’t adapt quietly fade.

Change Agent helps leaders rearticulate who they are — so their brand keeps working in a changed world.

BOOK A FREE CALL

STRATEGY

CONSULTING

MARKETING COMMUNICATIONS

STRATEGY CONSULTING MARKETING COMMUNICATIONS

Black and white photo of a smiling person sitting on a chair, dressed in a light-colored suit.
Yellow to light blue gradient background

WELCOME!

I’m Beth, founder of Change Agent and a strategic consultant and coach for people ready to move forward.

People often know what they want:

  • A clear strategy

  • A stronger brand

  • Better systems

  • More time, clarity, or direction

But they aren’t sure how to get it.

That’s where I come in.

I help clients clarify their goals, build custom strategies, and create the change they desire.

Clients work with me when they’re ready to stop spinning their wheels and genuinely move forward—at work and in life.

More about beth

TAKE THE FIRST STEP

If you’re looking to make something happen, I’d love to work with you.

The Change Agent approach
Book a free 45-minute call

READY FOR

SOMETHING
different?

My approach is simple: we start where you are.

Together, we clarify your goals and align them to what matters most. The midpoint deliverable? A smart, customized strategy just for you.

But that’s not where the work ends—
that’s where it starts to matter.

The real work happens in the messy middle—between knowing what to do and actually doing it.

Change is hard.
That’s why I don’t disappear after the plan is made.

I’m there with the structure, support, and strategic pushback you’ll need to create real, lasting change.

Ready to choose your next move—and make it happen?

Explore services
GET IT TOUCH
Abstract artwork showing breaking through the noise

how it

works

We start where you are and finish where you want to be.

  • We’ll discuss your goals, challenges, and aspirations—whether personal or professional. This conversation brings clarity and direction. (45 minutes, free of charge)

  • If we determine it's a good fit, I’ll craft a tailored plan for your feedback. Our sessions will move at your pace, with clear milestones, metrics, and a structured yet flexible approach.

  • A One-Page Strategic Plan: You’ll receive a distilled, results-driven roadmap—your personal blueprint for navigating what’s ahead with energy and confidence.

  • Change isn’t linear. As you move through your plan, I’ll be there to ensure each milestone is met. We’ll make adjustments as needed to keep momentum strong and progress measurable.

  • Unexpected challenges will arise—that’s a given. You’ll have access to expert guidance when obstacles threaten to derail your progress. Whether it’s a quick check-in or a strategic pivot, I’ll help you stay on track.

HOW CAN I HELP?

BRAND & MESSAGING

Does your brand reflect who you are now—or who you were five years ago?

Let’s get to the heart of what makes you distinct and build a brand that resonates.

Deliverables: brand refresh & rebrands, audience segmentation, messaging, voice and tone guidelines, communications and marketing strategies.

GET HEARD

COACHING FOR CHANGEMAKERS

Are you leading but feel like you’re carrying it all alone?

Let’s turn your overwhelm in action, with support tailored to your strengths.

Deliverables: one-on-one coaching, vision and goal framework, progress tracking, leadership development, mindset support.

GET IT RIGHT

What People Are Saying

  • “Beth’s work was a game changer for our strategic marketing and design.

    She took time to understand our goals and audience, then built a brand and website strategy that brought our vision to life — with creativity, clarity, and follow-through.”

    CHRIS TOWSON, President, Living Home Construction

    BRANDING & MARKETING

  • “Beth embodies a strong, strategic, and goal-oriented leadership style. She is that rare combination of someone who recognizes dependent actions in pursuit of short- and long-term objectives while supporting others and staying kind and deeply human.”


    ANNIE DIMARTINO, Executive Director, Utah Cultural Alliance

    NONPROFIT MANAGEMENT

  • “Beth is one of one; from start to finish, Beth's approach was led by her incredible energy and attention to detail. Coming into the project, I did not know Beth; but by the end, we had developed a great relationship and I could not help but gain an immense amount of respect for her diligence and unique, goal-oriented approach she utilizes. Beth helped provide both perspective and solutions that helped to make the project a success. On top of this, Beth helped me think through even more ways that I could optimize my own business, leaving me thinking... ‘Why hasn't this crossed my mind before?’ If you are looking to get unstuck, Beth may just be the breath of life you are looking for.”

    JEFF ROSS, Co-Founder, CDH Studio

    DIGITAL TRANSFORMATION COLLABORATOR

  • “Clients often come to Beth solely for consultations on a communications issue, but—once she digs in—she uncovers other challenges and opportunities. She takes these on like an owner would, bringing excitement, energy, and dedication to the project. She's detail-oriented but efficient, so clients get a one-pager (instead of a tome) with actionable insights and organizational goals.”

    BETH NOYMER LEVINE, Founder & Principal, SmartMouth Communications

    COMMUNICATIONS

  • “Beth is a breath of fresh air in an industry too often overrun with lots of meaningless words and few actionable ideas. She cuts through the jargon and gobbledygook to give real advice that moves the needle as you're dealing with your most challenging problems.”

    DAN HEMMERT, Founder & Partner, Hemmco

    GOVERNMENT RELATIONS​

  • “Beth is amazing!! When I came to Beth, I was stuck but I didn't know why. She showed me the why and got me unstuck. Beth can see through the lines; she sees the problem and guides you to the solution in a strategic way. Beth not only helped transform my business strategy, she transformed my mindset as a business owner. She showed me how to think differently and gave me a customized strategic playbook to set my business up for success and reach my goals. Beth is genuine and listens deeply, her coaching sessions were like therapy for business owners! Beth ignited a new fire of motivation in me and gave me clear direction on how to help my business succeed. Her services are an invaluable asset to any business.”

    EMILY FITZGERALD, Owner and Principal, Fitz Design Co.

    BUSINESS CONSULTING